A trade hub for the printing industry

The Indian print trade runs on relationships that mostly live in WhatsApp groups and phone books. Mansi Ink set out to give that network an address.

What we did

A dark, dense interface built for people who are working, not browsing — directory and listings first, marketing second. The identity uses a cyan accent against near-black so it reads clearly on the phone screens where most of the trade actually happens.

This was a natural fit: we know this industry because we work in it.