A membership community for Indian business owners

Huunr sells one thing, once: lifetime access to a network of Indian business owners. That pricing model puts the entire burden on the first screen — there is no trial, no monthly escape hatch, so the site has to answer “who is already inside?” before it asks for money.

We built the identity and the platform around that constraint. The hero uses a dark constellation field where each point is a member, which turns the value proposition into the visual rather than a claim written underneath one.

What we did

The brand came first — a mark and type system that reads as a private network rather than a marketplace. The site follows the same logic: membership proof above the fold, pricing stated plainly in rupees, and a checkout that completes in a single step.